Usine Goude: The Chanel Sketchbooks by Jean-Paul Goude NEUF

For the first time, Chanel and Jean-Paul Goude reveal the unseen drawings, collages and sketches that have inspired Goudes iconic advertising campaigns for Chanels world famous fragrances, from Egoiste and Coco to Chanel No. 5 and the recently launched Chance.

Inspired by a small gold birdcage in Coco Chanels Paris apartment, Goude famously cast a young Vanessa Paradis as a Chanel Tweety Pie bird, swinging on a trapeze to promote Chanels Coco perfume. He went on to make Estella Warren the face of his Chanel No.5 campaign, and called for the entire façade of a Riviera Palace to be built in Rio de Janeiro for the first Egoïste film, before capturing Karl Lagerfeld, Lily-Rose Depp and the ghost of Coco Chanel herself.

A must-have for Chanel lovers, the book also allows creatives and advertising enthusiasts to discover the imagination and creative process at work behind these unforgettable images.